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# Trending Grey
- URL: https://www.suzannerothmeyer.com/blog/brand-photographer-trending-grey/
- Published: 2025-02-21T01:32:10.000Z
- Updated: 2026-10-22T15:04:40.000Z
- Author: Suzanne Rothmeyer
- Tags: Branding

## **I can’t get enough of this.**..

#### **Being a lifestyle brand photographer for women – with the majority of my clients 40+ who are starting or running their own businesses or passion projects, I’m reminded every time as I’m watching images from a shoot download – at how beautiful they are. *So* interesting. *So* rich with knowledge, with wisdom, with humor.**

The above image is pulled from fashion designer Naomi Nomi’s website.

Her homepage hero banner features the same model – as shown below. *Thrilling!*

![Trending Grey – photo by Suzanne Rothmeyer](https://storage.ghost.io/c/e6/06/e6064c8a-a3a0-4b68-8e02-24ed9758f7d2/content/images/2026/10/brand-photographer-trending-grey-1.png)

Can we get a f\*ckin AMEN to this?!

*\*\*Also, side note – the same website has a page devoted to buttons, so right there they’ve made me a fan. Growing up with a mother who sewed all our clothes, one of my favorite things was the button jar…digging into it and letting the buttons flow through my fingers was so satisfying (it’s ok, I know it’s weird).*

So forgive me if I can’t stop talking about it – after *forever* of only seeing our youth celebrated and compensated. My heart literally leaps every time I see an ad campaign featuring a “women of a certain age” as magazine founder/style editor/writer Kim France likes to say. It reinforces the idea that we don’t just disappear after 40\. Or 50…or dare I say 60?! We are often just getting started – shedding past insecurities and roles that gobbled up the first half of our lives.

I swear at this rate 70 is going to be the new 40\. Remember how *old* people looked at 40 in past generations? It’s like aging was a goal. I seriously know 70 year olds that are more vibrant and active than a lot of people in their 30’s. It’s heartening. Gives me hope.

> Fashion has this youth mania. But 70-year-old ladies don’t have 18-year-old bodies, and 18-year-olds don’t have a 70-year-old’s dollars.Iris Apfel

Expanding the age range in advertising might not seem like a big deal, but it actually helps shift the cultural narratives about aging from decline to empowerment and continued relevance. Another nudge in encouraging people to embrace aging with positivity. I think it can also enhance the perceived authenticity of a brand – especially in industries like fashion, beauty, and wellness, by reflecting real-world diversity instead of unattainable ideals.

Brands that feature older women help disrupt the status quo and makes a bold statement about redefining who fashion (for example) is for… we all know the tired trope regarding what women should or shouldn’t wear once they reach a certain age.

**After all, style and sophistication are ageless**.

![Trending Grey – photo by Suzanne Rothmeyer](https://storage.ghost.io/c/e6/06/e6064c8a-a3a0-4b68-8e02-24ed9758f7d2/content/images/2026/10/brand-photographer-trending-grey-2.jpg)

Thanks for stopping by, and if you’d like to find out more about a personal brand shoot, contact me [here](https://suzannerothmeyer.com/contact?ref=suzannerothmeyer.com) or [book a free 20 min discovery call](https://suzannerothmeyer52663.hbportal.co/schedule/63595a79026a1300262c268e?ref=suzannerothmeyer.com) and I’ll answer all your questions!